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5 Must-have Digital Marketing Tools to Help You Grow

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At Madcraft, we use 5 Must-Have Digital Marketing Tools that help us improve our efficiency. Check them out and see if they’re something that could help your business become grow! 

1. For customisable branded links: Bitly

Attractive, traceable, short links are a must for social media marketing campaigns. At Madcraft, we use Bitly, a link shortener that does just that. Bitly generates simple, short, custom URL links that can be shared easily and are trackable. From Twitter to Facebook to Instagram, Bitly makes it easy to create and share measured links that help you reach more people, drive maximum engagement and increase leads/conversions. Research indicates that branded links get up to a 34% higher click-through rate in comparison to non-branded links. 

The free version allows you to create 10 bitly links daily. Bitly also has paid plans if you need more, or if you’re looking for a little more customisation than their free offerings allow.

2. For Search Engine Optimisation: SEOQuake 

Search engine optimisation (SEO) is critical to making your website appear and rank high on search engines (such as Google, Bing, Yahoo, etc.) so you can attract more traffic and improve conversions. When done right, SEO can be one of the most cost-efficient ways of bringing traffic to your site; studies specify that over 25% of clicks happened on Google’s first SERP, whereas less than 5% of clicks occurred on page two SERP.

SEOQuake is a free, powerful and easy-to-use SEO Chrome extension suitable for marketing professionals. The extension allows you to review all major SEO metrics from on-page SEO audits. You can even export the on-page data to an Excel sheet (CSV File) which retrieves relevant data such as site keyword density, backlinks, internal and external links used by your competitor websites. 

The SEOquake extension also helps you diagnose problems with page titles, meta tags, heading structure and more to help you improve your own site and help you compete more effectively with competitors.

Women using SEOQuake on laptop

3. For Podcast transcripts:

Podcasts are a great way to establish a connection with your target audience and deliver your message in an informal way. Podcasts are very popular nowadays with active monthly podcast listeners accounting for 37% located in Ireland, 39% in Spain, 53% and 35% in the USA. 

At Madcraft, we release podcasts on a monthly basis and use Podcastle.AI. This all-in-one tool is free to transcribe audio into text, which is then made available as a downloadable transcript (PDF file) so you can pull snippets from the full-length podcast and repurpose it on your social media posts, lead magnets or even infographics. 

Transcripts are also beneficial for search engines like Google, Yahoo, and Bing to index each podcast and make it quickly found online. Search engines do not index the information recorded within digital audio files, so generating a transcript makes your podcast searchable online and provides an option for listeners to access a written version of your episode, if they prefer.

4. For Staying on top of industry news: Tech Meme & Stacked Marketer

Staying on top of technology trends to have a first mover advantage is advantageous. At Madcraft, we use several sources to keep up to date with the latest news surrounding technology and digital marketing news in the industry. The must-have tools we use include the Tech Meme Newsletter and  Stacked Marketer Newsletter. 

Being knowledgeable in a constantly evolving industry can benefit your business. By keeping up to date with smarter apps, improved data storage, faster processing, and better-operating systems can help businesses have a more efficient daily workflow.

Women using Stacked Marketer on laptop

5. For Hashtags: Hashtag Stack

Hashtags are an important part of a strategy to increase audience growth and engagement on social media. Research conducted by Twitter demonstrated that for brand engagement increases by 50% through the use of hashtags. That is a huge increase in audience engagement!

Using Hashtag Stack which helps you choose effective hashtags for your social media channels that make it easier for our users to find and categorise information with a theme or specific content.

Why use these tools?

At Madcraft, our success comes down to constantly evolving our digital marketing mix and making the most of tools that help us improve our efficiency – and we’re always learning and adapting to the latest releases. Are you making the most of the digital marketing tools available?

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