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Gym Plus Man doing exercise | Madcraft Case Study for Client

Gym Plus: brand expansion & website development for a growing fitness brand

Launched in 2017, Gym Plus is a fitness provider with 7 gym locations. Gym Plus welcomes everyone from committed athletes to people just getting started, across a wide range of ages and abilities. Each club provides state-of-the-art facilities, studios and expert trainers to the Gym Plus community.

Launch Project




Project Output

Gym Plus wanted to refresh and update their existing branding, keeping the existing logo in place. Through our brand expansion process, we established new brand patterns and natural shapes which reflect the movement of bodies and create an extra sense of dimension.  We utilised welcoming colours that showcase Gym Plus’ commitment to building a community.

We applied the updated brand to their website, collateral printing, digital applications and interior spaces.

From here we designed UX-focused wireframes, and then moved into high-fidelity web page design, using their updated brand elements.

We then moved into development with an SEO-focused strategy revolving around audits and page optimisation.

Gymplus Mockups
women exercising at Gym Plus

A brand #FitForIreland

Gym Plus needed a brand that reflected a warm and welcoming environment for all fitness ages and fitness levels.

Through digital marketing and brand story-telling, we’re helping Gym Plus communicate their core values of community, inclusivity, and diversity. We’re doing this through targeted Google Ad campaigns, social media marketing, video content creation, and blog writing to keep them top-of-mind for new and existing customers. The content revolves around building a brand story around community-building, inclusivity and being welcoming all access Gyms.



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