September 13, 2024

40% YoY growth in organic traffic for leading material handling provider

Thompson Lift Truck is a leading provider of material handling solutions, serving customers across the Southeast. Established in Birmingham, Alabama, they offer a comprehensive selection of new and used forklifts, parts, and service to businesses in Alabama, Florida, Georgia, Mississippi, South Carolina, Tennessee, and Kentucky. As an authorized dealer for top brands like Crown Lift Truck, Hyundai, Combilift, Kalmar, and Shuttlewagon, Thompson Lift Truck is committed to providing its clients with the best equipment and support to meet their specific needs.

They approached Madcraft to develop a fresh SEO strategy to expand their reach into new markets and solidify their presence in existing ones.

Organic Visibility

+25

Year-over-Year

Keyword Impressions

+333

since project start

Organic Web Traffic

+40

vs. previous year

Website Impressions

+97

globally in 6 months

Organic Visibility

+25

Year-over-Year

Keyword Impressions

+333

since project start

Organic Web Traffic

+40

vs. previous year

Website Impressions

+97

globally in 6 months

The Challenge

Thompson Lift Truck faced the challenges of a rapidly evolving digital landscape and increasing competition. They needed a strategic approach to SEO that could effectively target new markets, optimize their existing organic presence, and manage their PPC campaigns to maximize competitiveness.

How Madcraft helped

Madcraft implemented a comprehensive SEO strategy tailored to Thompson Lift Truck’s specific needs. Key components of the strategy included:

Keyword Research and Optimization: Revisiting keyword targeting to incorporate a mix of short-tail and long-tail search terms relevant to the business.
Localization Strategy: Creating localized content at the state and metro level to provide relevant information to customers in each of Thompson Lift Truck’s depots.
Technical SEO: Conducting ongoing technical hygiene reviews and implementing technical and on-page optimizations.
Off-Site Link Building: Building high-quality contextual backlinks to improve domain authority and search engine rankings.
Search Engine Signposting: Enhancing search engine visibility through effective signposting techniques.

The Outcome

Madcraft’s strategic SEO approach delivered exceptional results for Thompson Lift Truck, significantly enhancing its online presence and driving tangible business growth. Through meticulous keyword optimization, targeted localization, and technical enhancements, we successfully:

Increased Organic Visibility: Achieved a remarkable 25% increase in organic visibility, expanding Thompson Lift Truck’s reach to a wider audience.
Boosted Keyword Impressions: Delivered a staggering 333% increase in keyword impressions, ensuring that the company’s website appeared prominently in search results for relevant terms.
Secured Featured Snippets: Successfully positioned Thompson Lift Truck’s content as a featured snippet for a localized Nashville search term, driving qualified traffic and establishing the company as an industry authority.
Fueled Organic Growth: Generated a substantial 40% year-over-year growth in organic sessions, directly translating into increased website visits and potential customer conversions.
Enhanced SERP Performance: Achieved the highest number of queries appearing in positions 1-3, ensuring that Thompson Lift Truck’s website consistently ranked at the top of search results for target keywords.

These outcomes underscore the effectiveness of Madcraft’s SEO strategies and their ability to deliver measurable results for clients in the competitive material handling industry.