The brand needed to be modern, sleek, and creative, as a true representation of Candice Alustiza Casting. We delved into research of similar agencies operating in the space, and also considered the agencies’ values. Through an in-depth workshop, we learned that Candice Alustiza Casting values diversity in casting and in media representation, inclusivity, and forging meaningful relationships. We wanted to bring through the approachable, friendly nature of the agency, as well as the professionalism, modern approach to casting, and vibrancy of Candice herself. 

Bringing this all together, we crafted a unique logotype brand and brand mark. We incorporated Candice’s favorite color, lilac purple, in the brand as well, which was meaningful for her and made the brand feel like a true representation of her work. Ultimately the brand checked off all the necessary boxes: sleek, professional, with a flair for the creative.

We conducted in-depth research into the client’s needs, industry trends, and target audience. This phase included competitor analysis and mapping out customer journey touchpoints to optimize the user experience (UX). With a focus on casting services, we identified key pain points and user expectations, allowing us to tailor the site’s structure and content accordingly. A comprehensive sitemap and wireframes were developed, ensuring a seamless navigation flow that prioritizes accessibility and efficient talent search for casting professionals and talent alike.

We focused on creating an intuitive and seamless user experience. This phase involved developing wireframes that outlined the site’s layout, ensuring a clear, user-friendly structure for agents, actors, and collaborators. The wireframes prioritized simplicity and ease of navigation, with distinct submission paths for actors and collaborators, ensuring quick access to relevant forms. User flows were designed to minimize friction, offering clear instructions and streamlined processes for submissions. This foundational UX work guided inspiration for overall design, aligning the site with industry best practices while enhancing functionality and user satisfaction.

The UI design for Candice A Casting was carefully crafted to embody the agency’s dual identity of professionalism and creativity, essential traits for standing out in the highly competitive film and television industry. Our approach was rooted in creating a visually appealing and functional interface that would instantly communicate the brand’s commitment to quality while engaging users with a dynamic, interactive experience.

We prioritized a clean and modern design, ensuring that every element on the website felt purposeful and aligned with the agency’s identity. Large, high-quality visuals were used prominently throughout the site, serving both as eye-catching elements and as a platform to showcase past projects, casting calls, and the talent pool. These visuals not only highlighted the agency’s achievements but also created an immersive experience for users, drawing them into the world of casting through striking imagery, in an industry which is visual-led.

To enhance the interactivity of the site, we incorporated dynamic image hovers and subtle custom animations, adding a layer of depth and sophistication. These interactive features provided users with a more engaging experience without overwhelming them, balancing functionality with creativity. For example, when users hovered over images of featured talent or projects, smooth transitions and x-ray effects brought the site to life, reinforcing Candice A Casting’s modern, forward-thinking approach.

The bold color palette—featuring lilac, charcoal and calm light greys—was consistently applied throughout the design. This mix of colors conveyed energy, confidence, and creativity, creating an aesthetic that was both engaging and professional. The use of these rich tones helped establish a cohesive visual language that was instantly recognizable, making the brand more memorable to visitors while maintaining a polished look.

To complement the visuals, we selected easy-to-read, accessible fonts that enhanced usability across different devices. The sans-serif typeface, Archivo, was chosen for its clarity and modern appeal, with medium and extra-bold weights adding a structured yet warm feel to the design. The typography worked seamlessly with the overall design, ensuring that users could easily navigate through the site, whether reviewing information about the agency’s services or completing submission forms