Developing a retention marketing strategy is fundamental to consistently growing your eCommerce business. Email and SMS marketing are critical to increasing Customer Lifetime Value and reducing the customer acquisition payback period.
Success goes beyond just increasing email and text volume; it’s about building a retention framework that enhances all aspects of your business for sustainable growth. Madcraft’s expert team will help you create and implement a robust strategy to ensure long-term success.
Be it Klaviyo or another ESP, we’ll find the right solution to implement your retention marketing plan.
Madcraft unlocks email marketing's power with data-driven strategies, personalization, and optimization for maximum results.
Quality over quantity – Emails may be cost-efficient but it’s no excuse to not produce quality content to give to a targeted audience.
We stand out from the crowd, not just as another website development agency, but as a results-driven partner committed to your success. Our websites are optimized for performance, ensuring guaranteed Grade A website core vitals. Every design is user-centric, crafted to engage and convert visitors effectively. At Madcraft, we don’t just build websites—we create powerful tools that deliver real, measurable results.
Focus on permission-based marketing. Use clear opt-in forms, explain how you’ll use email addresses, and always offer an unsubscribe option.
Keep it short, intriguing, and relevant to your email content. Personalization (using subscriber names) and emojis can also boost open rates.
It depends on your audience and content. Experiment to find the sweet spot, but avoid overwhelming subscribers. Aim for consistency (weekly, bi-weekly) over sporadic blasts.
Clean your list regularly, avoid spam triggers, and use a reputable email service provider (ESP) that prioritizes deliverability.
Open rate, click-through rate (CTR), unsubscribe rate, and conversion rate are all crucial. Track them over time to identify areas for improvement.
Regularly remove inactive subscribers, segment your list for targeted campaigns, and offer valuable, engaging content that keeps subscribers interested.
