Turning ComplexBuying JourneysInto Clicks

Unlock the full potential of your B2B operations. We build eCommerce platforms that simplify complex buying processes, integrate with your systems, and turn customer intent into repeatable revenue.

Let’s streamline, scale, and grow — together.

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    B2B buyers expect the speed and simplicity of consumer platforms—fast search, custom pricing, and easy reordering. Most competitors aren’t there yet. Now’s the time to digitize, streamline operations, and build a smarter, revenue-driving storefront.

    The Opportunity Right Now
    for B2B eComm

    Some of Our Favorite Work

    Explore our latest B2B eCommerce projects—built to transform operations, streamline sales, and unlock long-term growth. Each solution is designed to solve real business challenges and deliver measurable impact at scale.
    B2B eCommUX/UI DesignWebsite DesignSEO

    We partnered with Mincon, one of the world’s leading drilling technology companies, to deliver a high-performance B2B eCommerce platform that transforms how they connect with global customers. Built for speed, scalability, and seamless navigation, the solution supports complex buyer journeys—making it easy to explore products, access technical resources, and engage with key business units across regions.

    +28%
    Conversion
    +72%
    Engagement
    +34%
    SEO Growth
    A
    Speed
    UX/UI DesignStratgeyB2B eCommGrowth

    Madcraft partnered with Leviat USA, part of the CRH Group to build a custom headless Buyer Portal on BigCommerce B2B Edition, using Catalyst and a bespoke AWS-hosted middleware. Purpose-built for the construction industry, the solution delivers a tailored B2B ordering experience far beyond traditional eCommerce—streamlining complexity and meeting the demands of high-volume, account-specific workflows.

    +45%
    Conversion
    +65%
    Engagement
    +27%
    Growth
    A
    Speed
    All Recent Projects
  • Built for Complex B2B Needs

    B2B eCommerce is inherently more intricate than B2C—dealing with larger order volumes, longer sales cycles, multiple decision-makers, and unique buyer requirements. That’s why off-the-shelf solutions simply won’t cut it. At Madcraft, we design and develop robust platforms that handle the complexity behind the scenes while delivering a smooth, intuitive experience for your customers.

    Our solutions are built to reflect the nuances of B2B relationships:

    • Tiered and customer-specific pricing to support negotiated rates

    • Purchase order workflows and approval hierarchies to align with internal procurement processes

    • Bulk ordering and quick reordering for high-volume, repeat customers

    • Account-level permissions for companies with multiple users and roles

    • Request for Quote (RFQ) functionality to simplify custom order negotiations

    From integration with ERPs and CRMs to managing multi-warehouse logistics and custom catalogs, our platforms are engineered for real-world B2B operations. The result? A future-ready digital sales channel that’s as capable as your best sales rep—and always available.

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  • World-class B2B platforms using modern design practices

    Madcraft will design and build B2B eCommerce platforms that simplify complexity, boost efficiency, and fuel long-term growth.

    Sooner Than Later
    IC&T

    Why Choose Madcraft?

    Schedule Consultation

    Get expert guidance on your next B2B eCommerce move. We’ll walk you through how we build scalable, high-performing platforms—tailored to your sales workflows, buyer needs, and long-term business goals.

    Premium Web Design, Built Around Your Business

    B2B Platform Design

    Our UX/UI and development teams create eCommerce platforms built for the complexity of B2B. From intuitive catalogs to account-based features, we design systems that drive results across your entire buyer journey.

    Headless Architecture

    We use headless architecture to deliver speed, flexibility, and future-readiness. By decoupling frontend from backend, your eCommerce site becomes faster, more scalable, and easier to integrate with ERP and CRM systems.

    Buyer-Centric UX

    We design for the B2B buyer—fast, efficient, and intuitive. With every user touchpoint mapped and optimized, we create experiences that reduce friction and boost conversions for your customers and sales teams.

    Custom UI Development

    Our custom UIs are designed around your workflows, products, and audience. Whether it’s pricing tiers, product specs, or reorder tools, we build interfaces that simplify complexity and increase buyer confidence.

    Journey Mapping

    We break down complex B2B sales journeys and build tailored solutions to support each stage. From search to reorder, every interaction is structured to maximize engagement and retention.

    Function Meets Performance

    Your platform should look great—and work even better. We blend visual design with business logic to create eCommerce experiences that are both compelling and built for enterprise-level performance.

    Madcraft is leading the way in B2B eCommerce—transforming complex operations into seamless digital experiences that drive growth, efficiency, and long-term business impact.

    Wriggle Learning

    Schedule Consultation

    Get expert guidance on your next B2B eCommerce move. We’ll show you how we design and build platforms that simplify operations, support complex buyer journeys, and scale with your business goals.

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