What are the Differences Between UX and UI Design?

UX (user experience) and UI (user interface) are essential for website development for 2023. Both services share the same goal of designing for people first. Even though UX and UI are intertwined, many people are unclear as to how they work together. UX is how the user feels during the process, while UI is how the design looks. An average of 88% of online customers say they wouldn’t return to a website after having a bad user experience. Therefore, it is vital to incorporate UX and UI into your site.

UX design is the problem-solving side of development. It focuses on the experience a user encounters with products or services. This insight focuses specifically on UX in a web and app development setting.

UX specialists consider the entire user experience from the moment a user enters a website or opens an app to the moment they leave – conducting in-depth research and analysis to understand user needs. They must carefully consider emotions, preferences, and behaviours before, during, and after users interact with the site or app. Using that understanding, they develop wireframes and prototypes of the product layout. UX designers develop the overall experience of your website or app.

Understanding the needs and expectations of customers, as well as addressing any pain points they may have, is crucial for improving conversion rate optimisation (CRO). By understanding the customer’s journey and identifying areas of improvement, businesses can make changes to their website to increase the likelihood of converting visitors into customers.

The output of UX design service is to design a product or service that is easy to use while seamlessly fulfilling users’ needs and expectations.

[2/2] UI design process

UI focuses on visual and interactive elements.

• Typography: UI tests and pairs different font types and families to create hierarchy and clarity.
• Spacing: UI uses spacing for structure between elements. This includes consideration of font spacing, padding, and white and negative space. UI design focuses on using spacing correctly so the prototype is not overcrowded with too much information or too many elements.
• Color: UI understands the principles of color usage for hierarchy, readability, and expression. UI design uses color, light, and contrast to benefit usability and readability.

UX and UI are necessary to increase revenue, reduce costs, and increase customer satisfaction. 

Here are the top reasons for incorporating UX & UI into your website or app.  

• Increase revenue: Providing a satisfactory customer experience is guaranteed to ensure increased revenue as customers as a customer spend longer browsing on your platform. 
• Increase customer satisfaction: This is a massive benefit of UX/UI. Users want an experience that is simple and straightforward. Increased customer satisfaction is guaranteed to increase customer retention – customers will return to a site they enjoy.  
• Reduce costs: Using wireframes and prototypes means making alterations, adding elements, or changing transitions can be cost-effective and save time.

While UX and UI design have different functions, they sync to create a great digital experience. With the average user spending less than fifteen seconds deciding if a website meets their needs, UX and UI have never been so important. 

UX and UI can help your website or app be straightforward and easy to use versus complicated and frustrating. If you are interested in learning more about UX and UI design or are considering incorporating it into your strategy, contact our UX/UI designers at Madcraft. 

• UX focuses on how the user feels during the process, while UI focuses on UI is how the design looks. 
• UX involves in-depth user research, wireframes, and prototyping.
• UI focuses on design elements such as colors, typography, iconography, and photos (and accessibility)
• UX/UI services significantly reduce costs and increase revenue, conversion rate/CRO, and customer satisfaction.