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With people spending an average of two and a half hours daily on social media, shoppable ads present the perfect opportunity to add to your marketing strategy. As a specific area within social commerce, shoppable media has seen success due to its ability to adapt to evolving consumer behavior, create fresh user experiences, and generate revenue opportunities for brands.

Pay per click (PPC) is a key component of paid search advertising, which is one of the most highly effective tools in the advertising toolbox. Few other advertising tools allow marketers to target users based on their specific interests, like PPC.