Insights and Updates

Top Performing Ad Formats in 2025 (And How to Use Them)

Team Madcraft

Ad formats are evolving fast—and in 2025, success means adapting to mobile-first, interactive, and platform-specific content. Explore the top-performing ad formats of the year and how to make them work for your brand.

Performance|Trends|Whats next?
Navigating the Future: How Stricter Data Privacy Laws Will Transform Digital Marketing in 2025

Team Madcraft

Stricter data privacy laws in 2025 will impact B2B marketing, ad auctions, and targeting. Learn how to adapt with first-party data and contextual strategies.

B2B|News|Performance|Trends|Trends & Updates|Whats next?
Transforming the Construction Industry’s Digital Landscape with B2B eCommerce

Team Madcraft

B2B eCommerce is reshaping the construction industry by optimizing procurement, enhancing supply chain visibility, and driving operational efficiency. Learn how digital platforms are transforming the sector and what businesses must do to stay competitive.

B2B|Performance|Trends
SEQ vs. SUS: Which Metric Delivers More Impactful Insights?

Team Madcraft

SEQ or SUS? Discover the key differences between these usability metrics and learn which one best suits your project for better user experience insights.

Performance|UX Design
The Power of Retargeting: Capturing Affluent Shoppers with Precision

Team Madcraft

Discover how luxury brands use precision retargeting to engage affluent shoppers, enhance exclusivity, and drive conversions without discounting.

Conversion Rate Optimization|Performance|Trends
Meta vs. Google Ads: Which Platform Should You Choose for Your Business?

Team Madcraft

Struggling to choose between Meta and Google Ads? Learn the key differences, benefits, and best use cases to optimise your ad strategy for maximum ROI.

Conversion Rate Optimization|eCommerce|Performance

Schedule a Consultation

Book a session to discuss your project with our team.