Insights and Updates

SEQ vs. SUS: Which Metric Delivers More Impactful Insights?

Team Madcraft

SEQ or SUS? Discover the key differences between these usability metrics and learn which one best suits your project for better user experience insights.

Performance|UX Design
The Power of Retargeting: Capturing Affluent Shoppers with Precision

Team Madcraft

Discover how luxury brands use precision retargeting to engage affluent shoppers, enhance exclusivity, and drive conversions without discounting.

Conversion Rate Optimization|Performance|Trends
Meta vs. Google Ads: Which Platform Should You Choose for Your Business?

Team Madcraft

Struggling to choose between Meta and Google Ads? Learn the key differences, benefits, and best use cases to optimise your ad strategy for maximum ROI.

Conversion Rate Optimization|eCommerce|Performance
What the European Accessibility Act (EAA) Means for Online Retailers

Team Madcraft

How Object-Oriented UX (OOUX) enhances collaboration between designers, developers, and stakeholders, making UX projects more efficient and user-focused.

B2B|eCommerce|News|Performance|Trends & Updates|UX Design
Why User-Generated Content is the Key to Authentic Brand Connections

Team Madcraft

Discover how user-generated content (UGC) enhances brand trust, boosts engagement, and creates authentic connections with audiences. Learn how to leverage UGC today!

Acronyms|Conversion Rate Optimization|Performance|Trends
How to Prepare Your Website for the European Accessibility Act (EAA) Compliance

Team Madcraft

The European Accessibility Act (EAA) introduces new digital accessibility standards for businesses in Ireland and the EU. With enforcement starting in June 2025, this guide outlines key steps to ensure your website meets WCAG 2.1 compliance.

Email Marketing|News|Performance|Trends & Updates|UX Design|Video Marketing|Website Development|Whats next?

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